How to Price Your Offers for Maximum Impact
I often talk about how the Goldilocks Approach works wonders when it comes to pricing your offers. Instead of offering just one flat package, why not give your clients some options? Here’s how it works:
Tier 1 – The “Starter” (For those who need an entry point)
Tier 2 – The “Just Right” (Your ideal, most profitable offer)
Tier 3 – The “Premium” (For clients who want VIP treatment)
Here’s why this pricing model works so well:
✨ Perception is Key: The higher tier makes the middle option (Tier 2) feel like a no-brainer. When clients see the premium offering, the middle option starts to feel like the best value for their needs.
✨ Increases Conversions: Giving your clients options empowers them to make the decision that works best for them. Instead of a one-size-fits-all solution, they feel more in control of their purchase, which often leads to higher conversions.
✨ Boosts Revenue: Let’s face it—some clients are going to choose the premium tier. And those who opt for the middle-tier offer are still paying more than they would have in a single package scenario, boosting your overall revenue.
What Pricing Strategies Work for You?
Are there other pricing strategies you’ve used that have worked wonders in your agency? I’d love to hear about them! Share your thoughts below or drop me a line.
At Le Chéile, we specialize in helping agencies design pricing strategies that maximize both profit and client fit—so you can grow and scale sustainably without leaving money on the table.
If pricing is a pain point for you, let’s connect!
About the Author
Meredith Fennessy Witts,
Founder & Strategic Growth Advisor at Le Chéile
and Co-Host of Agency Darlings
With a background in financial and operational consulting and a successful track record of founding and scaling her own agency, Meredith brings deep expertise in strategic growth for indie creative and digital agencies.
Her company, Le Chéile, helps agencies scaling toward and beyond 1M+ in revenue to rightsize teams and payroll, increase founder pay, scale offers and packages and more. She helps clients to achieve their goals while clarifying their business strategy and finances.
She is a trusted authority on building mindful, profitable businesses—especially for underserved founders in the women, LGBTQ+, and BIPOC communities.
