Turning the Tide: How We Transformed a Boutique Creative Agency’s Finances
How did we achieve this transformation?
▪ Grounded in Goals: We established clear, actionable goals to steer our strategy.
▪ Clarified Cash Flow & Forecasting: We brought transparency and foresight to their financials.
▪ Established a Profit Model: Built a model that ensured every project contributed to profitability.
▪ Created Efficiencies: Streamlined team structure and offers to boost productivity and reduce waste.
▪ Enhanced Offering Tiers & Pricing: Adjusted pricing and created tiered offerings to ensure all projects were profitable.
▪ Cut Unnecessary Expenses: Eliminated costs that didn’t contribute to growth or efficiency.
Why Giving Your Clients Choices Is a Winning Strategy: Lessons from Goldilocks
By giving clients choices, you:
Enhance Perceived Value: The high-ticket option highlights your premium capabilities, making the mid-tier option seem like a great deal in comparison.
Empower Decision-Making: Clients feel more control and satisfaction when they can choose between different levels of service or products.
Increase Engagement: Clients are more likely to engage with your offerings when they see a range of options that cater to different needs and budgets.