Pricing With Confidence: How to Own Your Value and Raise Your Rates Without Flinching
Pricing is one of the most emotionally charged parts of running a creative agency.
Whether you’re launching a new offer, raising rates on legacy clients, or fielding inquiries from price-sensitive leads, it’s easy to fall into self-doubt and second-guess your worth.
But here’s the truth: underpricing doesn’t just hurt your agency—it hurts the industry as a whole.
Le Chéile helps creative agencies like you price with clarity, confidence, and real value.
We dedicated an episode of Agency Darlings™ to this exact topic, and today I’m sharing key takeaways to help you own your value and price with clarity and confidence.
Why Underpricing Hurts More Than Your Bottom Line
When you set rates based on fear—or assumptions about what clients will pay—you create a fragile business. But it’s not just your margins that suffer:
Your team may burn out delivering high-value work at low rates.
You may resent clients who, in reality, simply took you at your word.
You reinforce the harmful industry norm that creative work should be “affordable” over profitable.
Raising your rates is more than a revenue move—it’s a mindset shift toward sustainability and leadership.
3 Mindset Shifts for Pricing Confidence
Pricing well starts in your head before it ever shows up in your proposals.
Here are a few mindset shifts that change the game:
You’re not selling hours—you’re selling outcomes.
Focus on the transformation or value your work provides, not the number of deliverables.Not everyone is your client—and that’s a good thing.
The right clients will see your rates as a reflection of your expertise, not a barrier.Saying “no” is a strategic act.
Holding your rates sets boundaries and creates space for better-fit clients to step in.
3 Strategies to Set and Hold Higher Rates
Once your mindset is in place, you need a solid pricing strategy to back it up:
🛠 1. Use a value-based pricing model
Align your pricing with the business impact your services create—not just time spent.
🛠 2. Script your objections ahead of time
Be ready for questions like:
"Why is your agency more expensive than others?"
Reframe with:
“We specialize in [niche], and our approach is built for long-term growth and results—what you're paying for is strategy, experience, and execution.”
🛠 3. Offer clarity and structure
Clear, tiered pricing options give clients confidence—and allow you to protect your time and margins.
Don’t Skip the Rest & Reflection
Here’s a bonus insight most people don’t talk about:
You can’t price with clarity when you’re running on fumes.
Rest and reflection give you the space to assess what’s working (and what isn’t) in your pricing model. It helps you course-correct, reframe, and recommit to building a business that serves you as well as your clients.
Want to go deeper on this topic? Check out our episode of Agency Darlings™ on pricing with confidence—we unpack all this and more with actionable strategies for agency founders at every stage.
About the Author
Meredith Fennessy Witts,
Founder & Strategic Growth Advisor at Le Chéile
and Co-Host of Agency Darlings
With a background in financial and operational consulting and a successful track record of founding and scaling her own agency, Meredith brings deep expertise in strategic growth for indie creative and digital agencies.
Her company, Le Chéile, helps agencies scaling toward and beyond 1M+ in revenue to rightsize teams and payroll, increase founder pay, scale offers and packages and more. She helps clients to achieve their goals while clarifying their business strategy and finances.
She is a trusted authority on building mindful, profitable businesses—especially for underserved founders in the women, LGBTQ+, and BIPOC communities.