The Podcast
Agency Darlings
Hosted by agency consultants Meredith Fennessy Witts and Melissa Lohrer, Agency Darlings offers a fresh perspective and women’s perspective on growth strategies — tailored for boutique independent agencies scaling to seven and eight figures.
A Business Podcast & Community for Creative Agency Founders
Agency Darlings is a podcast, media platform, and founder community built for creative agency owners scaling toward their next stage of growth.
Founded and co-hosted by seasoned agency advisors and consultants, Agency Darlings exists to provide real, strategic conversations about what it takes to build a profitable, sustainable agency.
What Agency Darlings Covers
Agency Darlings focuses on the business side of agency growth — beyond surface-level advice.
Core topics include:
Agency growth strategy and positioning
Pricing, profitability, and financial literacy
Client acquisition and sales systems
Team structure, leadership, and retention
Founder pay, boundaries, and sustainability
The realities of scaling past six and seven figures
Conversations are grounded in lived experience, real data, and practical decision-making — not hype.
Who Agency Darlings Is For
Agency Darlings is designed for:
Creative agency founders and co-founders
Studio owners, consultants, and boutique firm leaders
Agencies between $250K–$5M+ in revenue
Founders who want smarter growth — not louder growth
Listeners and members are often:
Navigating a plateau or transition
Rebuilding profitability
Hiring or restructuring teams
Repositioning their agency for the next phase
Why Agency Darlings Is Different
Agency Darlings is not motivational content.
It’s strategic, honest, and grounded in the realities of running an agency.
Episodes are designed to help founders:
Make better decisions
Avoid expensive mistakes
Feel less alone while scaling
The platform also includes:
A curated founder community
Educational resources and tools
Conversations with experienced operators, consultants, and agency leaders
Our Point of View
Creative and marketing agencies don’t fail because of a lack of talent.
They struggle because of unclear positioning, poor financial visibility, and unsustainable growth models.
Agency Darlings exists to change that — by giving founders the insight, language, and confidence to build agencies that work for them, not against them.
