Why Tiered Pricing and Painkiller Positioning Are Game-Changers for Your Agency
If you’re an agency founder, you’ve probably noticed how exhausting it can be to constantly reinvent scopes or struggle to sell work that should land easily. The secret to scaling without burnout? Stop offering “nice to have” options and start creating services your clients truly can’t live without.
Le Chéile helps creative agencies like you craft offers that solve urgent client problems—so your sales conversations move faster, conversions improve, and client retention grows.
What is Painkiller Positioning?
It all comes down to painkiller positioning—crafting offers that speak directly to urgent client problems. When you do this, your sales conversations move faster, conversions improve, and client retention grows. The key is to shift your focus from vague, “maybe later” outcomes to real, pressing challenges your clients face every day.
The Power of Tiered Pricing
One of the biggest shifts you can make is adopting tiered pricing. Offering clear, standardized tiers lets clients choose the level of service that fits their needs while protecting your time and energy. Even better, anchoring your pricing with a high-ticket tier—one that might not get picked often—boosts how valuable all your packages feel in comparison. And when you space out your price points with meaningful gaps (think 1.5x or more), clients understand the clear difference in value between each tier.
Streamlining with Standardized Offers
Ditching custom scoping for every project isn’t about lowering standards—it’s about creating efficiency and clarity for both you and your clients. When your tiers are set up right, sales become less about endless negotiations and more about matching clients with the right solution. If you find yourself constantly negotiating rates down, it’s usually not a pricing problem but a positioning one.
Why Clients Buy and How You Can Serve Them Better
Remember, clients don’t buy based on vibes—they buy because they’re in pain and need help now. Without structure, you risk burning out trying to be everything to everyone. A thoughtful, tiered approach frees you to focus on delivering your best work consistently, scaling your agency sustainably.
About the Author
Meredith Fennessy Witts,
Founder & Strategic Growth Advisor at Le Chéile
and Co-Host of Agency Darlings
With a background in financial and operational consulting and a successful track record of founding and scaling her own agency, Meredith brings deep expertise in strategic growth for indie creative and digital agencies.
Her company, Le Chéile, helps agencies scaling toward and beyond 1M+ in revenue to rightsize teams and payroll, increase founder pay, scale offers and packages and more. She helps clients to achieve their goals while clarifying their business strategy and finances.
She is a trusted authority on building mindful, profitable businesses—especially for underserved founders in the women, LGBTQ+, and BIPOC communities.