POV: You're Ten Minutes into a Pitch Call and Realize It's a Waste of Your Time.
We've all been there. You’re on a pitch call, and after just a few minutes, it’s painfully clear this isn’t going anywhere. You start to realize your time could be better spent elsewhere, but you’re stuck trying to navigate a conversation with someone who isn't a good fit for your services.
The truth is, this scenario can be avoided—if you take the right steps before the pitch call even happens.
Know Exactly What You're Offering
Before you get on that call, you should have a crystal-clear understanding of what you're offering. Know exactly what services or products you're delivering, how they’ll benefit your client, and why you're the right person to help them. The clarity you bring to the table will ensure you don’t waste time or energy pitching to the wrong audience.
Understand Your Client’s Needs and Budget
It’s also essential to understand who you're speaking to. You should have a good sense of their budget and needs. This allows you to tailor your offering and set realistic expectations for both parties. The last thing you want is to get deep into a conversation, only to realize the client’s budget doesn’t match your pricing or that your services don't align with their core needs.
The Importance of Preparation
But how do you get to that level of clarity? It starts with preparation.
Before you schedule the call, you need to ask the right qualifying questions. These questions will help you determine whether or not the prospect is a viable lead and whether it’s worth your time to engage in further conversations.
How to Qualify Leads
This process starts with understanding your breakeven point—the minimum you need to earn to keep your business running—and ideal client profile. Who are they? What do they need most? What can they afford? Having these answers will help you filter out unqualified leads and ensure you're spending your time on prospects that have the potential to be great clients.
We Help Our Clients Navigate These Questions
At Le Chéile, we help our clients answer these crucial questions through our engagements. We custom-build visual P&Ls and leverage this data to make informed, data-backed decisions. This process helps our clients move from uncertainty to clarity, ensuring they’re engaging only with the right leads and making better decisions about where to invest their time.
If this sounds like something you need help with, I’d love to hear from you.
Let’s make sure your time—and your business—are spent in the right places. Apply now to see how we can help you streamline your lead qualification and decision-making process!
