How Ashley Rector Scaled to a 7-Figure Business in Less Than a Year: The Quimby Digital Story
Last May, Ashley Rector came to me with a big, audacious goal: she wanted to scale her company, Quimby Digital, to seven figures within the year. We had less than eight months to make it happen.
In the back of my mind, I thought, "Damn—this is possible, but we’re going to have to hustle." Fast forward to January, and guess what? Quimby Digital officially became a seven-figure agency! We did it. Revenue tripled, profits skyrocketed, and Ashley’s decision-making became more confident and data-driven, all while leaving room for her creativity to shine.
After years of entrepreneurship, she finally paid herself the salary she had dreamed of—a 179% increase year-over-year. This wasn’t luck. It was the result of strategy, discipline, and transformation.
Here’s how we did it:
🤑 Streamlined and Organized Offerings: We refined Quimby’s services to be easy to understand, sell, and execute. Simplifying the offerings allowed the team to scale without confusion or overwhelm.
🤑 Ashley HUSTLED: She got creative with business development, finding unique ways to attract new clients while maintaining authenticity and staying true to Quimby’s core values.
🤑 Laser-Focused Client Niches: We got smart about targeting specific client niches that aligned with Quimby’s strengths and vision. This helped us zero in on high-value clients who were a perfect fit.
🤑 Saying No to Misaligned Opportunities: One of the hardest but most valuable decisions was turning away business that didn’t align with the company’s goals. By doing this, we freed up time and resources for opportunities that mattered most.
🤑 Reframing the Money Mindset: Ashley embraced a new way of thinking about money, recognizing the value of what she and her team offer. She stopped undercharging and started charging from a place of passion, heart, and profit.
🤑 Transforming the Team: We streamlined hiring, focusing on bringing in part-time and full-time employees who were thoughtfully chosen to align with Quimby’s culture and long-term vision.
Working with Ashley to refine her team, offerings, pricing, and overall approach was an incredibly rewarding process. The financial transformation was impressive, but what stands out most is the personal growth Ashley experienced. She now makes decisions rooted in confidence, profit, and purpose.
You don’t often meet people as badass and thoughtful as Ashley. When you do, hold on tight.
Here’s to more success stories like Ashley’s…
About the Author
Meredith Fennessy Witts,
Founder & Strategic Growth Advisor at Le Chéile
and Co-Host of Agency Darlings
With a background in financial and operational consulting and a successful track record of founding and scaling her own agency, Meredith brings deep expertise in strategic growth for indie creative and digital agencies.
Her company, Le Chéile, helps agencies scaling toward and beyond 1M+ in revenue to rightsize teams and payroll, increase founder pay, scale offers and packages and more. She helps clients to achieve their goals while clarifying their business strategy and finances.
She is a trusted authority on building mindful, profitable businesses—especially for underserved founders in the women, LGBTQ+, and BIPOC communities.
