The Truth About Scaling to 7 Figures

I’ve helped agencies cross the 7-figure mark and hit their next million. But here’s the thing: I’ve also seen some of those agencies realize that more revenue isn’t necessarily the ultimate goal they thought it would be.

Here’s what no one tells you about scaling:

  • More revenue may not mean more take-home pay.

  • Bigger teams may mean bigger headaches.

  • 7-figure agencies may not be more sustainable—they’re just bigger.

The reality is that scaling isn’t always about chasing bigger numbers. It’s about crafting a business that serves you, your team, and your clients in a way that brings balance and long-term sustainability.

What We Focus On at Le Chéile

Instead of simply chasing the next milestone, at Le Chéile, we focus on something deeper: sustainable profitability. It’s not just about scaling—it’s about scaling mindfully.

That means:

  • Crafting high-margin offers, not just high-revenue offers. You can bring in more revenue, but if it isn’t profitable, it doesn’t add value to your business in the long run.

  • A team that supports you, not drains you. Scaling means having the right people on board, people who free you up to do what you do best, not create more stress.

  • A business that gives you freedom, not just a bigger payroll. The goal isn’t to grow just for the sake of growing. The goal is to create a business that works for you, giving you more freedom to live the life you want.

Scaling on Your Terms

Scaling to 7 and 8 figures is a huge accomplishment—but it’s only worth it if it’s your version of success. Don’t fall into the trap of following the narrative that bigger is always better. For some, scaling sustainably may mean staying smaller, more agile, and more intentional with the way they operate.

So, if you’re thinking about scaling, ask yourself: What does success look like for you? If your goal is to build a business that gives you freedom, profitability, and sustainability—not just bigger numbers—then let’s talk.

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Why Your Agency Should Be Paying You Well—And What to Do If It’s Not