TaleSplash decisively shifted their business model moving away from a high-volume, low-ticket client mix to a leaner portfolio of higher- scope, premium retainers. Average contract value more than doubled, revenue became 97% concentrated in premium accounts, and profit margins held steady with a streamlined team structure.
Shifted from ~$6.5K average Tech/Health retainers in 2024 to $12.3K average by mid-2025 (+104%).
Expanded scope from $2.5K–$10K tiers to $10K–$25K proposals, with a highest CV at $15K.
Reduced total client count by ~50% while maintaining revenue levels, allowing for deeper engagements.
Maintained steady profit margins while evening out gross labor margins.
Transitioned to a part-time, right-sized team structure better aligned to client load.
Lifestyle clients reduced from 20 to 2, concentrating 97% of revenue on higher-paying Tech/Health clients.
