How did we achieve this transformation?

▪ Grounded in Goals: We established clear, actionable goals to steer our strategy.

▪ Clarified Cash Flow & Forecasting: We brought transparency and foresight to their financials.

▪ Established a Profit Model: Built a model that ensured every project contributed to profitability.

▪ Created Efficiencies: Streamlined team structure and offers to boost productivity and reduce waste.

▪ Enhanced Offering Tiers & Pricing: Adjusted pricing and created tiered offerings to ensure all projects were profitable.

▪ Cut Unnecessary Expenses: Eliminated costs that didn’t contribute to growth or efficiency.

By giving clients choices, you:

• Enhance Perceived Value: The high-ticket option highlights your premium capabilities, making the mid-tier option seem like a great deal in comparison.

• Empower Decision-Making: Clients feel more control and satisfaction when they can choose between different levels of service or products.

• Increase Engagement: Clients are more likely to engage with your offerings when they see a range of options that cater to different needs and budgets.

As the year winds down, it's easy to get caught up in the festivities and end-of-year rush. But now is a critical time to prepare for the new year and set yourself up for success. Here are four essential end-of-year tips to help you hit the ground running in 2025.

By narrowing your offerings, you give your clients a choice. You show them the potential in working with you. You demonstrate your value and worth by sharing higher level support than they may need in the moment. You eliminate scope creep. You provide options. You pave a path for success with differing levels of support for your clients.

A big thanks to BlogHer and Dreamers & Doers® for featuring this article and including me among fantastic female business owners who’ve mastered the pricing game. If you’re a business owner or entrepreneur looking for inspiration, check out the article for gems and wisdom from those who’ve successfully scaled their businesses.

1. Start with Your Expenses. Begin by calculating your business expenses. Include everything necessary to run your business and pay yourself a salary.

2. Include Owner’s Compensation/Salary. Your pricing should account for your own compensation. After all, you’re building a business to support yourself as well.

3. Set Your Bottom Line as Your Baseline. If you base your pricing on your bottom line, you’re starting from a place of reality. This method removes the guesswork and aligns your pricing with your financial needs.